The Fifth Taste

A homey kitchen company running in Edinburgh, tasty food from Spain, a multi-awarded chef who needed to have her brand and website the core of the business showing her thoughts and expertise.

Challenges

Move all the shop that previously was running on Shopify and build everything tailored and SEO added. Build a CMS easy to work with but fulfilling her needs.


Goals

Long project moving whole shop from Shopify and condense an ecommerce website with a blog, adding a fully customized CMS where the client needs to manage the business.

Brief

The Fifth Taste, previously named VanesaSpanishFood, was running her business on Shopify, and felt that the platform wasn't enough for her project. She wanted a shop but also her own place to share her thoughts, experiences, travels and some recipes.


After the first meeting some issues with the brand were spotted, she needed to communicate her feelings and value. Build her brand style full of meaning with what she wanted.

Problems

This project had been planned with several stages, rebrand, copy, website, ecommerce, blog and online classes.


Hands on, carried out a deep research in some Shopify chef shops and study the competence, services, sales, carts, checkouts, etc. Some meetings were needed to set the users profiles, sitemap and get the brand style approbed to start with wireframes and prototypes.


Some stages and milestones were delayed because the all the copy had to be checked, and the scope had been extended due to the development

Solutions

This project has taken around 8 months to be completed, one of the right decissions was to settle the brand styles in early stages, because everything built from then kept the client essence.

Conclusions & Challenges

This project has been quite challenging, working with a timer as the business needed to be online as soon as possible with all the features and a tested checkout to give her customers an easy way to pay and enjoy her food.
I learnt that I should develop the CMS in the first instance and I would save a lot of time with the site's copy, in that way the copywriter could work on his way applying SEO with no disruptions to the rest of the development, that cost to the project an unespected week in the scope. Overall I've enjoyed this project developing and reasearching different kinds of checkouts. Applied Google Maps API sorted out a huge issue figuring out the delivery fees.